Product Management: Identifying customer needs and business objectives, articulating the vision for the product, and leading a team to turn that vision into a reality while managing the overall product life cycle including MRDs, launches, road map and end-of-life processes.
• Product Positioning: Craft compelling narratives that highlight the unique features and benefits of our Communicstion products. Clearly articulate how our solutions address customer pain points and enhance operational efficiency.
• Go-to-Market Strategy: Develop go-to-market plans for new product launches. Collaborate with company disciplines to define pricing, positioning, and messaging.
• Go-to-Market Execution: Execute go-to-market plans by traveling and meeting prospects as well as customers to promote company products and features
• Market Research: Conduct market research to identify customer needs, competitive landscape, and industry trends. Translate insights into actionable strategies.
• Content Creation: Create high-quality marketing collateral, including product datasheets, whitepapers, case studies, and presentations.
• Sales Enablement: Equip the sales team with the necessary tools and knowledge to effectively sell our AMS products. Provide training on product features, value propositions, and competitive differentiators.
• Campaign Management: Plan and execute marketing campaigns across various channels (digital, events, webinars, etc.). Monitor campaign performance and optimize as needed.
• Customer Advocacy: Collaborate with customers to gather testimonials, success stories, and use cases. Leverage these assets to build credibility and trust.
• Collaboration: Work closely with engineering, solutions engineering, and other stakeholders to align marketing efforts with product development and business goals.